Wednesday, April 02, 2008

USCL Expansion Team Logos

Back in December, I posted a review of all the team names and team logos in the United States Chess League. I gave "incomplete" grades to the Chicago Blaze and the Arizona Scorpions, because their logos had not been released yet. Here's what I said then...
  • Arizona "Scorpions" - As I said above, I think there are scorpions in Arizona, and I certainly wouldn't want to encounter one, so this is the most "terrifying" team name. No chess reference, but that's ok. The name rolls off the tongue well. Also, while we'll all be calling them the "Scorps" if they win a lot, we can also call them the "Peons" if they lose. No logo yet. Grade: Incomplete, pending logo.
  • Chicago "Blaze" - Again, I said above that there was a fire in Chicago a long time back, so I suppose this gets the nod for being relevant to the city. And, "blaze" also has a connotation of running rampant over your opponents, so that works. However, it sounds too much like "Blitz". You can't have that many Zs in team names and still stay sane. No logo yet. Grade: Incomplete, pending logo.
Well, the logos were recently released -- the Scorpions earlier today, actually. So, what about these new logos?

The Chicago Blaze logo has a nice echo of the famous water tower in Chicago, and dresses them up nicely as rooks. But the shield? Has a heraldic touch, but not all that relevant. What would have been really funny is if it was a chessboard instead, but the squares between rank 6 and 7 didn't line up properly, which mimics the strange street shift to the left about 50 feet that happens when you drive north in Chicago. Okay, maybe that's too obscure. Overall grade (name and logo): B

The Arizona Scorpions logo is over the top. Way over the top. Way too frightening. So totally not for children. The A-claws are clever. That's all good. What's not so good? The tail should curve the other way which would make the tail look like the top of an S; right now it looks like the top of a question mark. And what does the logo designer have against capital Ns? All the other letters are capitalized - why not the N? Still, it is a mean looking logo and a mean name and they complement one another well. Overall grade (name and logo): A-

Next year, for the 2009 season, I'll review the new team names and logos of the USCL.

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